Features

Hitch a Ride with the Genlyte Controls Road Show
Featuring Vari-Lite, LightolierŪ Controls, and Entertainment Technology
 
Published Wednesday, October 5, 2005
by Bryan Matthews

continued, "People were seeking us out to ask specific questions, and they stayed around afterwards for a detailed question and answer session. The positive response was tremendous."

"I thought the road show was terrific," commented Ray Randall, Lightolier Vice President of Specification. "The reason the sales force should embrace the road show is that it incorporates all aspects of commercial lighting. With the convergence of architectural and entertainment lighting controls, the road show is perfect for projects that the sales force are working with everyday."

A comprehensive Genlyte Controls gift bag was distributed to all the attendees of the Genlyte Controls Road Show; and select door prizes were raffled off at the conclusion of the event.

"I was quite impressed with both our customers and our sales team," stated David Szemborski, Lightolier Controls Wall Box Product Manager. "There seems to be a hunger for the information, which we were able to convey. As the interest level was high, with everyone engaged, it became clear that we were addressing the needs of the market, and we should see very positive results from the efforts."

A subsequent Genlyte Controls Road Show event took place in San Francisco, CA, at the Renaissance Hotel. The upcoming Genlyte Controls Road Show dates include: October 11, 2005, in New York City, NY, at the Metropolitan Pavilion, 125 West 18th Street; October 17, 2005 in Denver, CO; October 24, 2005 in Dallas, TX; and October 31, 2005 in Boston, MA.

To schedule a Genlyte Controls Road Show in your region, please contact Anita Edwards, 214-647-7939, aedwards@genlytecontrols.com.

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