|PHILIPS VARI-LITE ADDS VTI TO WORLDWIDE DISTRIBUTION NETWORK|
|Supplies Gearhouse with product for Middle East|
|Published Monday, October 5, 2009|
Philips Vari-Lite today announces that its newest Middle East distributor, VTI, has successfully sold 100 units of the VARI*LITE® VL3500™ Wash and VL3000™ Spot luminaires to Gearhouse Staging Connections for use throughout future installations in the region.
Gearhouse Staging Connections will put their new luminaires straight to work – first for use by Think Flash, the leading promoter in Abu Dhabi, and then as part of the automated lighting package for a series of high profile events at the new Palladium Theatre in Dubai.
“The Middle East market, led by concert activity in the United Arab Emirates, has become more and more sophisticated over the past 10 years and the expectations of the client base have grown significantly,” stated Peter McCann, Managing Director, Gearhouse Staging Connections.
“The operating conditions in this market are extreme with temperatures up to 50 degrees Celsius, significant airborne dust, and high humidity, all of which are a bad mix for any fixture. We believe that the Philips Vari-Lite automated luminaires can best handle such conditions and will ensure we succeed at the top end of the Middle East market.”
“With a burgeoning concert industry and new corporate opportunities, there was a growing need for Philips Vari-Lite to have a serious presence with a key partner in the region.” said Bob Schacherl, Philips Vari-Lite Vice President of Sales and Marketing.
“Through our partnership with VTI we will be able to provide quality luminaires throughout the region and solidify our position as the worldwide leader in the manufacturing of premiere automated lighting.”