|PHILIPS VARI-LITE NAMES NEW DEALER FOR ISRAEL AND WEST BANK|
|Protouch Ltd. to oversee distribution and service of VARI*LITE luminaires|
|Published Thursday, June 30, 2011|
Philips Vari-Lite is proud to announce that effective immediately Protouch Ltd. will take control of the distribution and service of VARI*LITE automated luminaires in Israel and the West Bank. As a dedicated representative and distributor with a history of success, Protouch will direct their VARI*LITE luminaire sales and service operations from their home office in Petah Tikva.
“We are very excited to be working with Protouch as our Authorized Dealer for Israel and the West Bank,” said Bob Schacherl, Philips Vari-Lite Vice President of Sales and Marketing. “I am confident they will bring a renewed focus and energy to the sales and support of VARI*LITE luminaires.”
“Protouch is very honoured to now be an Authorized Dealer for Philips Vari-Lite,” stated David Melloul, Protouch Ltd. Import Manager. “VARI*LITE luminaires are known throughout the world for their unmatched quality and performance. At Protouch, we take this legacy very seriously and will do everything in our power to ensure that this remains true and consistent throughout Israel and the West Bank.”
Protouch, Ltd. will conduct all VARI*LITE luminaire operations from their home office located at 52 Amal St, Kiryat Arya, Petah Tikva 49513. Those interested in speaking with Protouch regarding VARI*LITE luminaires may do so by calling 972-3-9230085. For more information on Protouch, Ltd. visit www.protouch.co.il.